Marks and Spencer is first UK retailer to add Vitamin D to all of its breads – Dec 2019

Love Money Dec 2019

“For example, Marks & Spencer is the only retailer to enrich all its bread with vitamin D.”

• Vitamin D Yeast in 75% of M&S Bakery Suppliers Aug 2015
• 15% of daily requirement (400 IU?) in 2 slices

Unfortunately it appears that M&S is using
   1) Yeast, which provides 4X lss Vitamin D to the consumer
   2) Vitamin D2, which often DECREASES Vitamin D3 levels
   3) Only 80 IU

• Fortification with Vitamin D category listing has 111 items along with related searches
• Marks and Spencer (UK) is adding 80 IUs of vitamin D to sandwiches – Sept 2016 2 slices

Bread Fortification

• Marks and Spencer is first UK retailer to add Vitamin D to all of its breads – Dec 2019
• Vitamin D food fortification, Belgium considers 270 IU per kcal of milk or bread– June 2019
• Best thing since sliced bread (vitamin D bread was patented and baked in 1929)
• Vitamin D2 from bread yeast is 4 times less bioaccessible than D2 in milk – April 2016
• Vitamin D3 fortified bread better than supplement – RCT April 2016
• 5000 IU of vitamin D in daily bread substantially improved quality of life in nursing home – May 2014
• Cooking reduces vitamin D content by about 30 percent – Oct 2013
• Germany does not fortify ANY food with vitamin D, is considering 1000 IU from bread – Nov 2013
• 5,000 IU of vitamin D (in bread) was great – should have continued forever – Oct 2013
• 5000 IU vitamin D3 added daily to bread raised blood levels to 50 ng – 2009