Consumerlabs Supplement Survey – Highlights

Created February 2013

Press Release by Consumer Labs

  • Note: Consumer Labs has a 5 day free trial

  • 10,000 people responding to email survey.in Nov 2012

  • On average taking 6.6 supplements per day

  • People purchasing this year compared to last year * * 72% fish/marine oils* * 65% multivitamins

    • * 56% Vitamin D
    • -2% Calcium and multivitamins
  • Online stored used by 45% of respondents (recall that this was an email survey)
    • Internet shopping decreases with age, but still 30% of those >85 years old

  • Amazon moved from 10th to 3rd most popular internet supplier

  • Top-rated Supplement Brands on Overall Consumer Satisfaction:

    • Catalog/Internet Brand: Life Extension
    • Direct Selling (MLM) Brand: USANA
    • Discount/Warehouse Brand: Kirkland (Costco)
    • Food/Drug/Mass -- Broad Product Line: Nature Made
    • Food/Drug/Mass -- Narrow Product Line: Ester-C
    • Grocery Store Brand: Trader Darwin (Trader Joe’s)
    • Healthcare Practitioner Brand: Douglas Labs
    • Health Food Store Brand: Barlean’s
    • Pharmacy Brand: CVS
    • Vitamin Store Brand: Vitamin World
    • Canadian Brand: Natural Factors
  • Top-rated Supplement Brands on Overall Consumer Satisfaction:
    • Catalog/Internet Brand: Life Extension
    • Direct Selling (MLM) Brand: USANA
    • Discount/Warehouse Brand: Kirkland (Costco)
    • Food/Drug/Mass -- Broad Product Line: Nature Made
    • Food/Drug/Mass -- Narrow Product Line: Ester-C
    • Grocery Store Brand: Trader Darwin (Trader Joe’s)
    • Healthcare Practitioner Brand: Douglas Labs
    • Health Food Store Brand: Barlean’s
    • Pharmacy Brand: CVS
    • Vitamin Store Brand: Vitamin World
    • Canadian Brand: Natural Factors

They sell the results of the huge survey – unknown cost – but suspect about $1,000

See also Vitamin D Life

Tags: Fortification Supplement